I recently ran a social media ad campaign and the response has been overwhelming. Let me just say, that I was completely surprised by the response and even more so by the stories that strangers have shared so freely with me. I boosted the post with a $20 budget and targeted users who were interested in the paranormal using the most pointed tag words I could come up with.
The ad was a simple one, it read :
Ghost stories. I want to hear about your personal experiences.
Have you ever witnessed a haunting?
Have you ever seen a ghost?
Do you know anyone who has?
If so, I want to interview you . . .message me
Five hours after the post went up, the responses started pouring in. When the campaign ended, I added another $5 to the budget and found more folks who were willing to talk. I got stories about mysterious voices, photos of ghosts, accounts of hauntings, and ghost sightings ! I met mediums and sensitives and even a couple of witches ! I carefully responded to each person, after all, they had taken the time to answer the ad and they each deserved my acknowledgement, not to mention that I was very excited and interested in each one!
As you can imagine, the ad was also great for that social media page as well, earning me a lot of post likes, page likes and higher than average engagement statistics. Since I am marketing my book, “The Wraith of Carter’s Mill”, on that page, I was thrilled with the results.
I quickly figured out that I could not possibly interview everyone individually, which was a shame really, because 90% of the respondents had GREAT stories to share about their own personal experiences with the paranormal. I was forced to narrow it down to a manageable number. I set to work, late evenings after long work days, to write a set of interview questions unique to the experiences folks had shared with me . . . this proved to be the real challenge.
As I struggled to select questions individually, I asked myself, what would the world like to know about this persons encounter or experience? Unable to answer that one, I decided to fashion the interviews centered around what I wanted to know and BAM, I had a set of questions for each one of the selected.
This experience has taught me so much about the marketing power of social media in today’s world. ( I come from the days when our only social medium was the house phone that hung on the kitchen wall ) It has also enlightened me to the willingness of people to talk about this most fascinating topic ! As a believer myself, and having my own personal experience story, I realize that most of us are hesitant to share, which makes me appreciate these folks and their haunting responses all the more.
C. Evenfall is the author of the Paranormal/Suspense novel, “The Wraith of Carter’s Mill.”